ABOUT FLOWER FOUNDATION
Flower Foundation’s concept was born in 1963 when three extraordinary individuals by the names of Moray Franz, Florrie Richter and Dr Archie Borowitz came together to use their foresight and ingenuity to change the lives of the aged around them. The premise was a simple one that has been in practice in Sweden over time, where people were encouraged to give money towards the elderly in memory of a loved one, instead of giving flowers when they passed away. These monies would be used to provide homes and care to the elderly who were in much need at the time.